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Rajasthan Tourism – Top Ten Travel Destinations to Visit

Rajasthan, the largest state of India, is one of the most popular tourism destinations in India. The state has great tourism potential and enthralls tourists and vacationers with its awe-inspiring tourism options in the forms of culture, tradition, temples, art & architecture, history, forts & palaces, monument, havelis, wildlife sanctuaries & parks, rippling sand dunes, Thar Desert, etc. There are many fascinating travel destinations in the state which can be visited, explored and enjoyed on your travel and tours in this royal state of India. Let’s have a look at top ten travel destination of Rajasthan tourism.

1. Jaipur – Also known as the Pink City of India, Jaipur is the state capital city and very popular tourist destination in India. Worth visit attractions in Jaipur city are City Palace, Albert Hall Museum, Hawa Mahal, Jantar Mantar, Amber Fort, Jaigarh Fort, Nahargarh Fort and Heritage Hotels.

2. Udaipur – Also known as the City of Lakes, Udaipur is a city in the state known for its elegant palaces and lovely lakes. It is one of the most beautiful and romantic cities in India. Key attractions of tourist interest in the city are City Palace, Jagdish Temple, Lake Palace, Pichola Lake, Fateh Prakash Palace, Monsoon Palace, Fateh Sagar Lake, Udai Sagar Lake, Eklingji Temple, Nagda Temple, etc.

3. Jodhpur – Also known as the Blue City of India, Jodhpur is the second largest city in the state. It is a wonderful tourist place to be visited on Rajasthan travels and tours with attractions like mammoth Mehrangarh Fort, Jaswant Thada Memorial, Umaid Bhawan Palace, Mandore Gardens and many heritage hotels.

4. Jaisalmer – Also known as the Golden City of India, Jaisalmer is known for Golden Fort, Jain Temples, Havelis and an exciting trip to rippling sand dunes of vast Thar Desert.

5. Bikaner – Also known as the Camel City, Bikaner is a wonderful tourist place to visit in Rajasthan. It holds a prime position in boosting tourism in Rajasthan with major attractions like Junagarh Fort, Lalgarh Palace, Havelis, and sand dunes.

6. Pushkar – Pushkar is a holy city in Rajasthan. It is one of the most sacred cities in India with lots of attractions like Lord Brahma Temple, Gayatri Temple, Savitri Temple, Pushkar Lake, Pushkar Palace, Rose Gardens, Pushkar Ghats, etc.

7. Ajmer – Ajmer is a world famous Muslim pilgrimage centre and tourist place. It is predominantly famous for Ajmer Sharif Dargah. The Dargah is equally revered by people of both faith Hindu and Muslim. There are many other attractions in Ajmer which enhance tourism in Rajasthan, India.

8. Mandawa – Located in Shekhawati Region, Mandawa is one of the most popular destinations of Rajasthan tours and travels. It is widely known for beautifully painted havelis containing exquisite frescoes, murals, miniature paintings and wall paintings. Prime attractions of Mandawa are Havelis and Fort Mandawa Castle.

9. Ranthambhore – Ranthambore is one of the most popular destinations of Rajasthan tourism. It is globally famous for Ranthambore Tiger Reserve & National Park. The park is rich in its flora and fauna. The key attractions of the park are tigers, Ranthambore Fort, Jogi Mahal and ancient banyan tree.

10. Bharatpur – Bharatpur is a beautiful town in the state with attractions like Keoladeo Ghana National Park (formerly known as the Bharatpur Bird Sanctuary), Lohagarh Fort, Bharatpur Palace, etc.

These destinations are very popular among tourists and vacationers from all over the world and various Rajasthan tour operators as well. You will surly love to visit, explore and enjoy these deserving tourist places of Rajasthan, the Royal State of India.

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Luxury Holidays in India Offering Unique Cultural Interactions

Through We Are Here Together, Porter Pro Media will select three local businesses heavily influenced by COVID-19 and create free websites for them with customized photo and video content. If necessary, the new free site will have integrated online planning features and / or online ordering capabilities that are more necessary than ever for any local business about to reopen.
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“Companies are reopening under the governor’s leadership, and we want to help them adapt to this new environment with tools they may not have experience with,” said Brittany Hargis, director of digital marketing at Porter Pro Media. “By donating our time and skills, as well as teaching customers how to use online ordering and online scheduling, we can help companies that might otherwise have struggled.”
Bitcoin faces a major technical event known as the “party” on Monday. This is expected to take place later in the day when industry discusses its potential impact on the cryptocurrency market.
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So what’s the side? You can think of it as a basic network update that records all bitcoin transactions. This network has so-called “miners” with specialized computing platforms that compete to solve complex math problems to validate bitcoin transactions. The winner of this competition is rewarded with bitcoin.

The amount of bitcoin paid to these miners on Monday is halved. About every four years, this happens to keep inflation covered. The current reward is 12.5 bitcoins or BTC, so it will now be reduced to 6.25 BTC.

India is fast climbing up the ladder as a favored global destination for travel and tourism. The major drivers of growth when it comes to tours to India have always been the history, heritage, culture, Ayurveda and Yoga. Whereas in the recent past the exotic appeal of the India drew the travelers from around the world to this incredible country, India as a one of the favored luxury holiday destination is a recent phenomenon.
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Opening up of the economy and subsequent development led to the India’s rise in global economy. When it comes to travel and tourism industries, the effects of liberalization is now visible in the world class infrastructure, development of tourist destinations and presence of the renowned players in global hospitality industry. If the recently studies are anything to go by, luxury holidays in India is one of the fastest growing travel segment.
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Luxury holidays nowadays have become synonymous with creating exclusive experiences at the destinations. There is a huge demand for unique cultural experiences among the new generation of tourists and what better destination to offer these insider experiences to the global nomads than “incredible India”.
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The cradle of the Indus Valley Civilization, India’s cultural heritage is unparalleled. To tap into the vast potential of this allure among the overseas tourists, the players in Indian travel industry have come up with a range of exclusive tour packages. Luxury holiday packages in India are an eclectic mélange of the unique cultural experience which blends seamlessly with the modern India milieu and gracious hospitality.
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Of the many options available for luxury holiday in India, the luxury train tours are fast catching up the attention of the connoisseurs of the luxury travel industry as well as affluent tourists from around the world. The history of luxury train traveling in India began with the introduction of Palace on Wheels in 1982. After its resounding success more luxury trains followed. The crescendo of the luxury tourist train in India was reached with the introduction of the Maharajas Express.
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Launched in 2010, Maharajas Express was touted to be the India’s answer to the Orient Express of the West. The train won accolade and hearts of the connoisseurs of luxury travel across the globe. With its state of the art amenities and 5 pan-Indian itineraries, it is considered to one of the most luxurious trains in the world.
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Besides luxury trains, there are an assortment of options to choose from for planning an unforgettable vacation in India. Rajasthan is the favored destination when it comes to cultural interactions and glimpses of royal India. The land of the former Rajput warrior princes, Rajasthan has much more to offer than just forts, palaces and desert sand dunes. From painted havelis to the heritage hotels offering authentic experiences of royal living to the colorful bazaar speckled with artifacts and handicrafts, the activities to indulge in could confound even a fussy traveler in Rajasthan.
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An important aspect of the luxury holiday in India – be it Rajasthan, Kerala or Goa – especially when it is arranged for by players of travel and hospitality industry is the exclusive experiences. Creating insider experiences that range from pre-packaged, off-the-beaten-track tours with local guides, to customized outings and self-guided tours with the input of the concierge staff are highly popular among the overseas tourists.
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Adding to the vast repertoire of luxury tour packages in India is the everlasting appeal of the ancient art of Indian healing system Ayurveda and Vedanta. Kerala is the hub for Ayurveda tours in India with home to several award winning Ayurvedic resorts. Ananda in Himalaya is another globally renowned destination offering an array of therapeutic massages and beauty treatment to the guests in a pristine locale. Set atop Himalaya overlooking the holy Ganges near yoga center Rishikesh, Ananda in Himalaya offers a truly blissful and rejuvenating stay to the guests looking for luxury and wellness.
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Another major luxury holiday destination in India and probably the most acclaimed global beach destination in India is the tiny emerald of Goa. The unruffled ambience and the unique stupor weaving ‘susegad’ while staying in the pampering of world-class resorts are seldom found anywhere else in India.
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Luxury holidays in India offer you an opportunity to discover the nature, culture and royalty of this golden sparrow of medieval times. Whether it’s about staying in the some of the most spectacular destinations of India or travelling in royal tourist trains, the common feature that all tourists come across is the unparallel opulence and pampering.
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Not Doing Well in the Tourism Business? Get an App for Your Tourism Business

The latest advancements in the mobile app development field are leaving a great impact on diverse industries and transforming aspects of businesses. The tourism and travel industry is no exception to that. Integration of mobile apps in this industry is not only beneficial for the users and the travellers but for the successful growth of a tourism-oriented business as well. Long gone are those days when you needed to contact a travel agency to plan your trip and to make all the necessary bookings. Today, with the help of user-centric mobile apps, you can do everything effortlessly with just a few clicks. Here is a list of the benefits that you can avail using a mobile app in the tourism industry.

Effortless Booking

While travelling to a new place, you need to book flight tickets, need to book hotels and many more. With the efficient help of an effective mobile app, making all these bookings become remarkably easy. Picking up destination, then booking the tickets, making necessary reservations – everything is possible with just a few clicks! Moreover, some feature-rich tourism apps let you access detailed features such as weather updates of a particular place, list of nearby interesting places to check-in, list of popular restaurants to satisfy your taste buds and many more. Thus, the tour plan becomes compact.

Diminishes Paperwork, Simpler Transactions

In today’s digital era, technology is booming in such an exponential way that paperwork is getting diminished day by day. Carrying soft copies of the important documents is enough today! It obviously reduces the chances of losing the original documents while travelling. Another interesting point about using such mobile apps is that you can make online payments. There is no need to carry hard cash with yourself all the time! Just a smartphone and a good internet connection – that is all!

Offering Attractive Deals

Well, how competitive today’s app market is, does not need any special mention! When you go to the Play Store or App Store, you would find plenty of apps offering similar kind of features. Now, why users or customers would choose your app? Apart from being visually attractive, loaded with multiple features and providing good user-experience, another important aspect that might attract the users is offering attractive deals. While making a booking through your app if the users get special booking discounts or deals on the travel packages, they become more interested! Thus, mobile apps are making everything easier and smoother.

Other than providing all the above-mentioned benefits, such travel and tourism-oriented apps are good and potent marketing tools. More interestingly, it helps to offer the users improved and customised tour packages. Additionally, you would get access to real videos and pictures of your destination prior to your visit! How exciting is that! This would help you to plan your trip in a better and in a more organised way.

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The Impact of Social Media Marketing on Tourism

Introduction

Lebanon’s area is ranked 170th in the world (CIA, 2014). It is smaller than the size of Connecticut, one of the smallest states in in America. Moreover, Lebanon is one of the few democratic countries in the Middle East region. Regarding its economy, Lebanon is a free market economy and has a very long tradition of laissez-faire economics. In addition to its coastal location on the Eastern Mediterranean coast, Lebanon is considered as the central ‘window’ of the Middle East to Europe, North Africa, and the rest of the world. Because of this, its economy has gone through some very prosperous times and was even once called the ‘Paris’ of the Middle East before the nation’s 15 year-long bloody civil war which ended in 1990.

Also, although Lebanon is tiny, it is also one of the most diverse nations in the world. Christians, Muslims, Druze, and other minority sects are spread all over the small nation and even Lebanon’s political system is based on sectarian power sharing.

However, this diversity had played a pivotal role in the nation’s problems. This diversity was a necessary condition of the country’s sectarian civil war and currently plays an important role in its political paralysis, although other factors (mainly foreign) are to blame as well. There is currently no acting President and the country’s rival political parties keep bickering and preventing rather than facilitating the country’s development.

Furthermore, Lebanon’s proximity to Israel has made it a foreign policy/proxy battleground for foreign nations, each using Lebanon for its own selfish ends.

The sad political realities of the country have significantly hurt the country’s economy. Also, since Lebanon is a service-based economy, this particular sector has taken the largest hit.

Tourism plays a significant role in the nation’s economy. According to the Lebanese Ministry of Economy & Trade (MOET), “Tourism has long been one of Lebanon’s leading economic sectors” (Economic Research Unit, 2010).

Furthermore, The World Travel & Tourism Council estimated that the travel & tourism sector in Lebanon contributed over $4 billion dollars in 2013 (World Travel & Tourism Council, 2014).

The travel & tourism sector made up about 10% of the economy in 2012 but that share dropped to 9% in 2013 (ibid, p. 14). This is due to the political situation in the country as well as some other factors. Moreover, the number of tourist arrivals in the country kept decreasing from 2011 to 2013.

Since the tourism industry has been somewhat floundering in the past few years, the room for error becomes very small for businesses in this industry. The political & economic situations are squeezing tourist-related (TR) businesses in Lebanon. This means that these businesses are forced to do more to make up for increasing losses (or decreasing profits) and with fewer resources. There is no telling when the political & economic situation in Lebanon will improve especially since the civil war in neighboring Syria shows no signs of abating.

There are many ways that Lebanese TR businesses can adapt during these times such as implementing downsizing policies and cutting back on marketing & advertising budgets. When economic recessions and tough times affect businesses, the first things to get eliminated are usually marketing budgets. But especially since TR businesses need to do more marketing to make up for lost businesses, this may not be a good idea.

One solution to this problem is to take advantage of Social Media Marketing strategies since they cost little to no resources, perfect for the current economic situation in Lebanon. Social media marketing allows TR businesses to overcome obstacles of limited budgets and decreased business.

Problem Statement

During the past few years, the positive effect of social media on business has been extremely high (Kaplan et al., 2010; Stelzner, 2010; Treem & Leonardi, 2012, p. 143; Baker & Green, 2014).

Moreover, Facebook and Twitter fans of a specific brand are much more likely to recommend and buy from these brands than non-fans (Cruz & Mendelsohn, 2011). But, we don’t need to make sure of social media’s impact on business through research studies. For social media users, which include over 30% of the world, this fact is known. More and more businesses are inserting Social Media marketing tools into their marketing strategies and, in some cases, have even become an integral part of their overall business strategy.

Naturally, one would expect that Lebanese businesses would quickly adopt Social Media Marketing as a key role in their overall marketing strategies but this is not the case. When it comes to the Middle East and especially Lebanon, the region is far behind the West in social media usage. Not only that, when it comes to businesses involved in the tourism industry, there is much room for growth. Little investment in technology is keeping tourist businesses away from maximizing marketing opportunities given by social media.

The Lebanese tourism industry is not taking advantage of social media marketing tactics even though the advantages of doing so are apparent. This presents a great problem especially since the economy is going through a very rough time.

Moreover, Lebanese TR businesses and businesses in Lebanon in general are not adopting social media tools as they should. This presents a huge problem in the waste of resources as well as significant missed opportunities as a larger target audience can be reached via social media enabling businesses that adopt social media marketing tools gain a better chance of success and prosperity.

Purpose of the study

The fruits and advantages of social media marketing tools may take significant time to come about in Lebanon if we are ignorant of the factors that have led to the prevention of widespread social media marketing adoption.

Also, as long as no study goes into the issue of effectively implementing a social media marketing campaign in the Lebanese context, many TR businesses may be lost even if they decide to adopt social media marketing tools.

Additionally, even though there have been numerous studies in the West about effectively implementing social media marketing campaigns, the results of these studies may or may not apply to the Lebanese context. Therefore, it is also the purpose of this study to find out those factors related to effectively implementing social media marketing among Lebanese TR businesses.

At the end, there is no doubt that social media marketing plays an extremely important role in the marketing campaigns and even in the overall success of tourism-related businesses.

Lebanese Tourist-Related (TR) businesses fall far behind the developed world in investing and using SMM. Since there are many benefits of SMM, why is this so? Also, to catch up to the rest of the world, what is the most effective way for Lebanese TR businesses to deploy an SMM campaign? So, it was the study’s purpose to find reasons linked to such low investment & use of SMM by Lebanese TR businesses and to help guide these businesses in effectively using SMM.

Methodology

The purpose of this study is twofold. This study aims to find out exactly what those factors are that are preventing the widespread adoption of social media marketing tools among Lebanese TR businesses. The philosophy used is interpretivism, for an inductive approach to go from specific to general research, the strategy is ethnographic, and the methodology is qualitative. In-depth interviews are used with ten participants from ten different companies. Five companies had high social media ‘visibility’ and the other five didn’t. So, the participants’ answers provided very useful information and solutions for the research problem.

Findings

The results found that among the most relevant factors of little SMM investment & use by Lebanese TR businesses are that many don’t see benefits to using SMM and so don’t support it.

The results also provided useful information on factors for effectively implementing SMM by Lebanese TR businesses including the acceptance of SMM by ownership/decision-makers and the importance of these people in seeing the benefits of SMM. Also, problems with implementing SMM include negative customer feedback and inter-departmental power struggles.

Recommendations include communicating the benefits of SMM to Lebanese TR businesses which is of such high importance to get them to use SMM. There should also be an SMM plan with a consistent schedule outlining the days to add content to social media sites as well as comprehensive monitoring of SM user comments about the business.

At the end, it is the researcher’s hope that the study helped shed light on important aspects of SMM and its relation to Lebanese TR businesses. It is also hoped that the recommendations be taken into consideration by Lebanese TR businesses.

References

Baker, S., & Green, H. (2014, February 20). Social media will change your business. Business week.

CIA World Factbook 2014. (2014, November 11). Total Area – sq km 2014 country comparisons, ranks, By Rank.

Cruz, B., & Mendelsohn, J. (2011). Why social media matters to your business. Retrieved from Chadwick Martin Bailey

Economic Research Unit. (2010) Tourism. Ministry of Economy & Trade Newsletter,(5)

Kaplan, Andreas M. and Michael Haenlein. 2010. “Users of the World, Unite! The Challenges and Opportunities of Social Media.” Business Horizons 53: 59-68.

Stelzner, M. (2010). Social media marketing industry report: how marketers are using social media to grow their business.

Treem, J.W. & Leonardi, P.M. (2012). “Social media use in organizations: Exploring the affordances of visibility, editability, persistence, and association.”Communication Yearbook, 36, 143-189

World Travel & Tourism Council. (2014). Travel and tourism: Economic impact 2014 Lebanon.

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What Is Responsible Travel?

“I take very seriously the sense of our living these days in a global neighbourhood. And the first sensible thing to do in such circumstances, as well as one of the most rewarding things, is to go and meet the neighbors, find out who they are, and what they think and feel. So travel for me is an act of discovery and of responsibility as well as a grand adventure and a constant liberation.” – Pico Iyer, Renowned Travel Writer

Travel today is littered with new vocabulary: sustainable, responsible, ecotourism, community-based, fair trade, voluntourism. There has been a shift in consciousness, and conscientiousness, for travel and tourism to “create better places for people to live in, and better places to visit”. This essay will discuss the concept of Responsible Tourism, its benefits and what you can do to make sure you are a responsible traveller.

The 2002 Cape Town Declaration describes the major pillars of responsible tourism as tourism that:

  • Minimises negative economic, environmental and social impacts
  • Generates greater economic benefits for local people and enhances the well being of host communities
  • Improves working conditions and access to the industry
  • Involves local people in decisions that affect their lives and life chances
  • Makes positive contributions to the conservation of natural and cultural heritage embracing diversity
  • Provides more enjoyable experiences for tourists through more meaningful connections with local people, and a greater understanding of local cultural, social and environmental issues
  • Provides access for physically challenged people
  • Is culturally sensitive, encourages respect between tourists and hosts, and builds local pride and confidence

These pillars seem like common sense, so why has responsible tourism only recently become an important tenet? There are three reasons, namely climate change, customer demand, and corporate social responsibility.

The conversation about climate change has increased environmental awareness globally, and we are more aware of our personal impact on the Earth. Carbon offsets when booking a flight, eco-lodges, and hotels saving water by not washing towels everyday are examples of businesses buying into the climate conversation.

Consumers’ awareness extends beyond climate change however with increased demand for a holistic approach to responsible global citizenship. Travellers want to ensure their holiday is less invasive and more beneficial to local communities. There is interest in engaging with communities and understanding different cultures, rather than sitting in a tour bus gawking at foreign lands from behind the safety glass. Tour operators are almost required to incorporate community visits, and communities are realising that it is beneficial for them to open their villages to tourists (the question of the ethics of this is another matter, for another article).

Thirdly, Corporate Social Responsibility means it is good for business if consumers believe that organisations are good global citizens. The fair trade movement is evidence of this, as consumers willingly pay much more than standard brands for fair trade chocolate, coffee and other goods. Capacity development programs are a way for large corporations to demonstrate their commitment to responsible global citizenship. Staff are offered the opportunity to volunteer in a developing country, training local people in their field of expertise. Done well, these programs can be enormously beneficial for both parties.

But why is it necessary to travel responsibly? Perhaps it is better to consider the question in reverse: what happens if we do not travel responsibly? We can already see evidence of centuries of irresponsible travel with the growing list of endangered species, prostitution and sex slavery, poverty, intolerance and racism, and exploitation. To prevent these terrible things happening, we must treat the entire Earth as our own home. We need to protect the world’s treasures for future generations.

So how do we do it? There are already two important promises responsible travellers can subscribe to. One is the Hippocratic Oath: First, do no harm. Second is the Golden Rule: do unto others as you would have done unto you. Responsible travel is treating others the way you wish to be treated. For example, thrusting cameras in a person’s face without asking permission or entering a stranger’s home uninvited are probably not acceptable behaviours in your home country, so why while on holiday?

It is up to individuals to travel responsibly and positively contribute to other’s well-being. Some actions you can implement right now include:

  • Not littering and educating those that do. For example, while riding the Trans-Siberian Railway carriage attendants often empty the rubbish bin out the window. You can ask them to keep it in the smoking area and dispose of it yourself at the next station.
  • Buy local. This usually means you must haggle, so be fair. When you find yourself quibbling over 50 cents, ask yourself what that 50 cents means to the vendor compared to you.
  • Don’t give hand outs. Instead of creating a hand out society we should be encouraging the attitude of earning. That means if someone assists you, it is good to give them a small tip.
  • Choose local guides. Not only does this support the local community, but it also gives you access to the best knowledge, for who knows their homeland better than a local?
  • Stay in locally-owned accommodation.
  • Respect local norms. If locals are dressed conservatively, also dress conservatively

There are some things to consider in choosing a tour operator:

  • An operator calling itself responsible, is no guarantee – ask questions
  • Research their accommodation
  • Look at their other services; are they in line with what is being offered to you?
  • Is the operator part of a conglomerate? What are the values of that conglomerate?
  • Use travel forums to ask travellers’ experiences with the operator. Check they delivered on promises, treated people well, etc
  • Do they give back to the community?
  • Check the operator’s activities against the Cape Town Declaration

Five years ago the World Travel Market and the UN World Tourism Organisation designated November 7 as World Responsible Tourism Day. It is an event of global significance, bringing together travel and tourism professionals to build a solid and sustainable future for the industry.

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Key Factors to Consider When Buying a Travel and Tour Franchise

If you are considering investing in a travel and tour franchise, it is likely that you have many questions. For many people, the idea of setting their own business can be incredibly daunting experience, but also one of the most liberating experiences of their lives. In this article, we will look at some of key considerations which you should factor in when making this decision.

The travel and tourism industry is literally booming globally – now contributing over two trillion pounds to the economy. More and more people are thinking about how they can get involved in the travel and tourism industry, recognising the explosive and exponential growth. Starting your own travel business from scratch is one option that people often consider, however starting without a network of contacts or even a base starting point can be extremely tricky. A huge number of start ups will fail within 12 months, so always try to avoid this pitfall.

The more popular market to success within the travel industry is the travel, or tour franchise market. What this essentially means is instead of setting up a travel business from the beginning, you can buy a travel franchise which actually gives you a firm starting point to begin your business. There are quite a few travel franchise businesses online, however there are probably only a couple of established businesses. If you do choose to purchase a tour franchise, make sure to do your research and pick the franchise company which is the best fit for you.

So what can you expect in terms of support when you buy a travel franchise? When buying a franchise, there are always different levels of support. Think of this a three-tiered membership: platinum, silver and gold. The more initial investment that you are willing to put up, means the greater level of support and guidance that you are likely to receive. Nonetheless, there are some common levels of support which you should expect from all travel franchises.

The first thing you should expect is a fully comprehensive training or induction programme. Lots of franchise operators will actually offer a residential training course, so this is likely to be an intensive course over a number of days or weeks. This can be a great opportunity to spend significant time with the franchise tour operators and really pick their brains, whilst trying to soak up an incredible amount of information.

It is also likely that they will be inducting a number of other new franchisees at the same time. This is also a fantastic opportunity to meet some like minded people who are also at the beginning of the same journey that you are on. If you can take the opportunity to spend time with them and get to know their motivations behind setting up a new franchise, you can increase your knowledge but also begin to build up your travel network. In the travel industry in particular, your network and who you know can really be a determining factor in how well you do.

You can also expect some of the more practical tools for setting up a new franchise. This might include a laptop, hopefully pre-loaded with any specialist software and templates that you might need. This may not always be included as a standard support tool, so you should always try to make sure that you fully understand everything that is being provided. A functional website, which is branded towards your company name and logo, is also something which you expect.

Finally, you might also receive some branding materials, such as leaflets, tri-folds and business cards. Remember when you meet potential clients, handing them a business card can be a great way to exchange your details with them and keep in touch.

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Travel Tourism Course – 5 Features to Look For

Looking to get into the travel and tourism industry? Taking a course is a great way to get educated about this exciting field while learning how to find incredible travel deals for your own benefit. The course you select should have all of the following 5 features:

Feature #1: Certified by major institutions, nationally accredited:
Any program you consider will likely be run in accordance with sponsoring or partnering universities. Make sure that the partnering university through which you take the course is a credible one with a strong reputation in the region. In addition, ascertain that the diploma which you will be awarded upon completion of the course is a nationally-recognized one.

Feature #2: Trains you to use computerized reservations systems:
Make sure that the program you choose will train you not only on the ins and outs of the industry itself, but also on how to use the computerized reservation systems available to travel agents today.

Feature #3: Teaches agency management techniques:
As a travel agent, you will be required not only to be an expert in getting your clients the best travel deals, but also to be able to manage your business. Confirm that the course or program you are considering gives you the management tools to success in the business of being a travel agent.

Feature #4: Offers an online-only option:
The advent of online education affords students of today opportunities for effective distance learning not available even 10 years ago. Make sure that your travel course has caught up with the times and orders an online-only component. This means that you should have the option to take the course without having to travel to a physical classroom.

Feature #5: Gives you insights into how to find the best deals:
Needless to say, the program should also benefit you both as a travel agent and as an individual looking for the best travel deals available.

Verify that any travel tourism course you select offers the above-mentioned 5 components. Finally, be sure to speak with at least one or two current students of the program to find out firsthand what they think about it.

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Himachal Pradesh Travel And Tourism: Places To Visit

Himachal Pradesh, popularly known as Devbhumi, or Land of the Gods, is one of the most popular hill states in India, which is nestled in the north-western region of the western Himalayas. Himachal Pradesh is landlocked with the Jammu and Kashmir to the north, Punjab to the west, and Tibetan plateau to the east, Uttarakhand on the south-east and Haryana on the south-west.

The name Himachal was coined by Acharya Diwakar Datt Sharma, who was the state’s one of the most eminent Sanskrit scholar. The name comes from ‘Him’ and ‘Anchal’ in Sanskrit, meaning snow and mountain respectively.

Since the land’s inception, Himachal Pradesh has been inhabited with numerous civilizations. Starting from about 2 million years ago, when primitive humans roamed the foothills of Kangra, Nalagarh and Sirmour to Indus Valley Civilization that flourished up to 1750 BC, Himachal Pradesh has always been an sustainable abode of simplicity nurturing lives.

Until the 19th century, tourism within the state was limited only to certain pilgrimages to a chosen few destinations. With the advent of the British and post independence infrastructural development, Himachal tourism saw an increase in tourism. But, it was only during the late 1980’s that the tourism sector saw a tremendous boost.

From lofty, snow-clad peaks and high-altitude, holy lakes to natural Sulfur hot springs and fast flowing rivers plunging through valleys endowing life throughout their courses, Himachal Pradesh is a reservoir of natural riches.

Popular Destinations

1. Shimla: Shimla is the ever-charming hill station often referred to as the queen of the hills and is known for its distinctive architecture.

Things to see:

  • Mall Road
  • Ridge
  • Jakhoo Temple
  • Christ Church

2. Manali: With its breathtaking landscape and the Beas River sauntering through the town, Manali is the place where mankind is believed to have started.

Things to see:

  • Rohtang Pass (3979 meters above sea level)
  • Solang valley
  • Rahala Waterfall
  • Hot water springs in Vashisht

3. Dharamshala: The hill station lying on the foothills of Dhauladhar Range was recently declared the second capital of the Himachal Pradesh.

Things to see:

  • Kareri Lake
  • St. John’s Church
  • Baijnath Temple
  • Kotla Fort

4. Lahaul and Spiti: Strange, exciting and primitive, the rugged region lies at an average elevation of about 3,000 meters ad is known for its rocky escapements and splendorous peaks.

Things to see:

  • Pin Valley National Park
  • Ki Monastery
  • Chander Tal (Lake)
  • Kaza
  • Kunzum Pass (4590 meters above sea level)

5. Kinnaur: Previously hidden from the rest of the world, with entry restricted to only a few, Kinnaur valley can be accessed only through high Himalayan passes that remain closed for a major part of the year.

Things to see:

  • Sangla Valley
  • Kothi
  • Morang

6. Nahan: Lying on an isolated ridge on the Shivalik range, Nahan is a picturesque town whose origin is often associated with saints and princes.

Things to see:

  • Habban Valley
  • Rajgarh
  • Churdhar Peak
  • Suketi Fossil Park
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Impact of Mobile Apps in Transforming the Travel Industry

Businesses of this mobile-driven world are making great efforts to make use of the great scope of boosting their ROI by having a mobile app. Ranging from fashion, entertainment, textiles to travel and tourism, almost every industry is making their business mobile-centric while considering the rapidly increasing mobile audience. Over the years, the travel and tourism industry experienced a steady growth by incorporating the use of mobile apps and reached wider section of people.

Prominence of Mobile Apps in the Travel and Tourism Industry

The world has come into the fingertips of mobile users these days and getting any sort of real-time information has become almost everyone’s cup of tea. Apps have become the preferable mode for people when it comes to the task of flight booking, hotel room booking or any other activity related to their trip.

Automation

With the instant availability of all sort of relevant information, users can get any kind of details they want without having to consult any representative and make a steady move. While considering the business perspective, automating all vital sorts of operations including invoicing, information, booking and billing ultimately result in saving money and time.

Customised services

Apps act as the best source for businesses to connect with their customers. The travel companies have come up with personalised services for their customers to meet their exact needs in terms of accommodation, car parking, airline booking and much more. To offer customised services, it is important to know what your customers are actually looking for. It is important for you to know what are the requirements of a traveller while planning a trip and then offer the exact set of features as per his choice.

Exciting Offers and Deals

With apps, it has become easier for travellers to quench their deep-down thirst of wanderlust. Keeping this in mind, the travel companies have come up with exciting deal packages and exclusive offers for attractive more number of customers to intensify their travelling experience.

Facilitating Strong Connectivity

Mobile apps play a vital role in bridging the gap between the travel companies and travellers. They host a range of features which, facilitate seamless communication between them and deliver a best-in-class experience. Different activities like searching, planning, choosing the package and booking, everything gets done under a single platform. Thus, it results in eliminating the hassles involved in the process.

Final Word

Every business is trying to make their business mobile-driven to reach out to this ever-growing audience base. Thus, investing in powerful mobile app development practices has become crucial for the companies to make sure about its proper penetration and ROI generation.

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How A Successful Tourism Industry Led to Globalization

Most of us have heard the word “globalization” widely used in a variety of contexts over the past few years. But what is the actual definition of this commonly used term? Merriam-Webster defines globalization as, “The act or process of globalizing: the state of being globalized; especially: the development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets.” Now that we’ve established the true definition of globalization, it’s probably easy to see how it plays a vital role in the tourism industry. After all, people visiting other countries would naturally be engaging in globalization as they purchase products and services in their travels. But what may not be as obvious is how successful tourism led to globalization. That is the topic we’ll explore in this blog.

Although it’s hard to say exactly when the tourism industry began, many historians would agree that it probably started when well-to-do citizens of ancient Rome began spending their summers in other parts of the region to escape the hustle and bustle of what was then (and is, even now) the metropolis of Rome. That would mean that tourism is, at the very least, about 2,000 years old. But the end of the Roman Empire also meant the end of tourism, albeit only for a few hundred years, as unrest in that region made travel of any sort a risky proposition at best. A few hundred years later, during medieval times, the tourism industry experienced a rebirth when large groups of people began to make holy pilgrimages. That meant that those people needed places to eat and sleep along the way. Another few hundred years later, people began to travel for other reasons – such as to improve their health and to view art, architecture, and visit historic locations. It was at this time, during the Industrial Revolution, when the tourism industry began to take the familiar form that we know today. Methods of transportation were developed, as were hotels and restaurants, to cater to tourists. Finally, beginning in the 1960s, as aircraft and ocean liners became more commonplace and more affordable for the masses, tourism became a global industry. In our day and age, if you have the time and the money, you can arrange to travel, quite literally, anywhere on the planet.

And, as it turns out, many people DO have the time and the money. According to The Statistics Portal, between the years of 2006 and 2017, the travel and tourism industry contributed $8.27 trillion dollars to the global economy. The greatest contributors include North America, the European Union, and North East Asia. While these regions continue to lead the tourism charge, other less-likely countries are making their own mark in the industry, undoubtedly due to the lucrative possibilities that tourism brings with it. Some of the most notable are African countries, such as Namibia, Zambia and Angola, to name a few.

In the KOF Globalization Index of the 100 Most Globalized Countries in 2017, it should come as no surprise that leading the list are many EU countries, including Netherlands, Belgium, Austria, Switzerland, Denmark, Sweden, France, and others. Also on the list – although further down than the EU countries – are Canada and the U.S. The KOF Index of Globalization takes into account three key indicators: economic, social and political. They define globalization as, “… the process of creating networks of connections among actors at multi-continental distances, mediated through a variety of flows including people, information and ideas, capital and goods.” While there’s no doubt about the economic impact that tourism has on the global scale, the other indicators of globalization are harder to measure – namely the social and political influences that the tourism industry brings to the global stage. But if we measure the impact of tourism on globalization with regard to the flow of people, information and ideas, as well as capital and goods, we can say with a certain level of certainty that the success of the tourism industry has more than likely led the way – both directly and indirectly – to globalization.